The purpose of APGRA is to:
- Promote high standards of government relations practice in Australia through the establishment and maintenance of a robust industry code of conduct.
- To protect, promote and advance the interests of government relations professionals on all issues affecting or likely to affect the Australian professional government relations industry.
- Complement existing regulation of government relations practice in Australia and provide a basis for regular dialogue between government and the profession.
- Contribute to greater understanding of professional government relations in Australia, and the legitimate and important role the sector plays in a vibrant democratic system